Big Bear, one of the biggest small towns in Southern California, is nestled in the heart of the San Bernardino Mountains. It is there you will find the custom embroidery shop Legit Labeling. Formerly known as Big Bear Threads, Legit Labeling, has transformed under the visionary leadership of Luis M. Alvarez. A decorated US Army infantry veteran with deployments in Kosovo, Baghdad, and Ramadi with a dedication to excellence.
Alvarez’s journey from military service to entrepreneurship brings a unique perspective to his shop. His military background instilled in him a sense of discipline, precision, and dedication to quality—traits he now applies to his business practices. Transitioning from military to civilian entrepreneurship Alvarez chose to invest his efforts into custom embroidery and labeling because he “wanted to do something less stressful” while helping “people’s businesses look good,” he stated.
Since taking over in May 2023, Alvarez has not only rebranded the business but also expanded its services to include online sales. Not only modernizing Legit Labeling but also enabling local businesses to easily access their services with a few clicks. One of Alvarez’s main stated goals “is to help local businesses look professional.” The importance of enhancing the visual identity of small enterprises in Big Bear and beyond is their primary concern.
Through their revamped online presence on platforms like Facebook and Instagram, they are reaching a broader audience while staying connected with the local community.
Focusing on quality craftsmanship and customer satisfaction Alvarez’s commitment to delivering superior products reflects integrity while showcasing professionalism and creativity. Whether it’s branded merchandise for businesses, personalized gifts, or custom wear Legit Labeling ensures each item meets the highest standards.
The transformation of Legit Labeling under Luis M. Alvarez exemplifies a successful evolution blending military discipline with entrepreneurial spirit. Through a dedication to local businesses, Legit Labeling enhances professionalism and strengthens community bonds, one stitch at a time.
VETS.COM partnering with Legit Labeling means more than just retail products. It signifies a collaboration rooted in support for veteran owned businesses, locally owned businesses, and a commitment to excellence.
